Ally Invest: 0 Bonus for New Brokerage Account

Ally Invest has a new $200 bonus offer for opening a new brokerage account with them, however it is specifically targeted to existing Ally Bank and Ally Auto customers who have never had an Ally Invest account before. (Some of us may have Ally Invest accounts that were previously TradeKing.)

This offer is only available to current active Ally Bank and Ally Auto customers who do not have, nor previously had, an account with Ally Invest.

If you don’t have an Ally Bank account yet, check out this $100 new Ally Savings account bonus first.

Here are the details for their traditional self-directed brokerage account, with zero commissions on trades and no minimum balance requirement. (I wouldn’t recommend opening their Robo account, too complicated to unwind later with all those tax lots).

  • Open an eligible new Self-Directed Trading account by selecting Open Account on this page by 12/31/2026.
  • Transfer in a minimum of $1,000 in cash and/or securities within 30 days of opening it. (FYI: It’s OK to do so over multiple transfers.)
  • Once at least $1,000 has posted to your account, you’ll need to keep it there for a minimum of 90 days.
  • We’ll pay your cash bonus within 30 days of all steps being completed — including the 90 day minimum.

Note that the $1,000 must come from a non-Ally account to get the $200 bonus. If you transfer from an Ally Bank account, you’ll only get a $100 bonus.

Still, this is a pretty easy bonus if you qualify. Move over $1,000, get $200. The promo is scheduled to run until end of 2026, so there should be time to open a new Ally Savings account first for $100 and then stack this bonus on top. Then I’d wait to see if the $300 Ally Checking account bonus comes back.

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