To kick off their joint WeThe15 campaign, the International Paralympic Committee and International Disability Alliance commissioned a short film that takes a humorous and playful approach to showcasing the ordinary lives of people with disabilities. Produced by Sam Pilling of Pulse Films, the ad uses a series of vignettes to spotlight members of the disability community, who speak to their joyful, frustrating, and routine experiences alongside the discrimination and stereotypes many confront on a daily basis.

WeThe15 will help launch the Tokyo 2020 Paralympic Games and be shown at the opening ceremony on August 24. It hopes to spur greater visibility, inclusion, and accessibility for the 1.2 billion people living with disabilities worldwide, making it the largest marginalized group at about 15 percent of the global population.

 

An Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short Film

An Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short Film

An Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short Film

©

Related Posts

Meticulously Sculpted Books by Brian Dettmer Explore the Inner Workings of InformationMeticulously Sculpted Books by Brian Dettmer Explore the Inner Workings of Information
Meticulously Sculpted Books by Brian Dettmer Explore...
What is the value of knowledge? A coffee shop latte...
Read more
From the series, Season of The Witch © Matt HenryFrom the series, Season of The Witch © Matt Henry
Improvisation, imagination & incantation: Matt Henry talks...
...
Read more
award-iconaward-icon
ZimaBoard 2 Review: The Home Server You...
PROS:Unusually sleek, well-finished aluminum design for a board-style serverEffectively silent...
Read more
An Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short FilmAn Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short Film
nomo Project brings mindfulness to lighting design
Letong (Fiona) Xu is an Industrial and Product Designer working...
Read more
An Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short FilmAn Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short Film
8 Areas That Are Checked During a...
Good inspections create happy home buyers! A home inspection is...
Read more
color story: fresh white and light decor inspiration / sfgirlbybaycolor story: fresh white and light decor inspiration / sfgirlbybay
color story: fresh white and light.
it’s not officially spring, but gosh it really feels like...
Read more