Creative agency BLVR successfully revamped the San Diego-based theme park Belmont Park, skillfully blending nostalgia and modernization in preparation for the park’s upcoming 100-year anniversary celebration.

The fresh brand positioning and identity of Belmont Park tastefully honor the park’s heritage and embrace the lively culture of San Diego. Reflecting the sunny and adventurous spirit of the state, the identity exudes a captivating playfulness, setting Belmont Park apart from other national competitors. This new brand presence seamlessly extends across all touchpoints, encompassing the logo, iconography, typography, tone of voice, and overall visual elements.

Below you can see a few images of the new brand identity. For more of BLVR’s creative work, please visit their website.

Belmont Park rebranding by creative agency BLVR
Belmont Park rebranding by creative agency BLVR

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