Creative agency BLVR successfully revamped the San Diego-based theme park Belmont Park, skillfully blending nostalgia and modernization in preparation for the park’s upcoming 100-year anniversary celebration.

The fresh brand positioning and identity of Belmont Park tastefully honor the park’s heritage and embrace the lively culture of San Diego. Reflecting the sunny and adventurous spirit of the state, the identity exudes a captivating playfulness, setting Belmont Park apart from other national competitors. This new brand presence seamlessly extends across all touchpoints, encompassing the logo, iconography, typography, tone of voice, and overall visual elements.

Below you can see a few images of the new brand identity. For more of BLVR’s creative work, please visit their website.

Do not hesitate to find more trending graphic design and branding projects on WE AND THE COLOR.

The post Belmont Park Rebranding by BLVR appeared first on WE AND THE COLOR.

• An off-grid camper built within a single piece exoskeletal shell + more automotives for your camping adventures
• Reissued 1950s Jumbo Lounge Chair Maintains Finnish Design Essence With A Few Contemporary Touches