Drawcard for creative athletes: MAAPDrawcard for creative athletes: MAAP

When MAAP opened its Collingwood-based headquarters, all eyes were on the space. Contemporary and raw, the new destination struck a balance between machined precision and a material rawness that fused with the brand’s aesthetic.

Designed by Clare Cousins Architects, the space occupies an early 1900s soap factory and embellishes the mechanical aesthetics that have remained throughout the century. Exposed pipes and industrial lights are framed by the clerestory glazed roof, with a specific approach to the symmetrical design.

Clare Cousins Architects designs MAAP’s new HQ

“Occupying a new development in the ex-industrial end of Collingwood, the flagship store wilfully expresses the raw characteristics of the building’s concrete and blockwork shell,” says Clare Cousins Architects founder and director, Clare Cousins.

“Spatially, the store’s operations are defined by a robust yet highly finished steel perimeter. The assemblage conveys the atmosphere of a meticulous workshop – a place in which design, performance, and cycling converge to form a community.”

Clare Cousins Architects designs MAAP’s new HQ

The free-flowing design reflects MAAP’s ambition to represent the creativity of athletes, namely the ingenuity of the innovative design behind the sport of cycling.

The architectural forms of the project breathe life into the space, with a variety of materiality and scale, from private rooms, to offices, meeting rooms and booths with soft curtains aimed at individual focus.

Drawcard for creative athletes: MAAP

“The space had to be really experiential and immersive,” says Oliver Cousins, co-founder of MAAP. “We see a lot of buzz and conversation going down with our online community, and we can’t wait to bring people together to meaningfully connect in a physical space.

“As a vibrant alt-cultural hub in its own right, Collingwood is the perfect neighbourhood to realise that vision. Our MAAP crew can’t wait to welcome everyone into the store and share our passion for cycling over a coffee or beer.”

Clare Cousins Architects
clarecousins.com

Photography
Dan Preston and Tim Harris

We think you might like this article about Bali Body’s new destination by design studio, Made For.

The post Drawcard for creative athletes: MAAP appeared first on Indesign Live: Interior Design and Architecture.

©

Related Posts

3D 3D
Citizen Scientists Create Stunning Pictures of Jupiter...
Amateur and professional scientists alike have created breathtaking renderings of...
Read more
fjmt and Bangawarra collaborate for NSW’s Blackwattle Bay fjmt and Bangawarra collaborate for NSW’s Blackwattle Bay
Connecting with Country: an architectural framework for...
One of the largest Infrastructure NSW (INSW) projects to be...
Read more
Drawcard for creative athletes: MAAPDrawcard for creative athletes: MAAP
BG Friedenau Offices – Stuttgart
The housing cooperative Friedenau e.G. has relocated its administrative headquarters...
Read more
Drawcard for creative athletes: MAAPDrawcard for creative athletes: MAAP
Aston Martin themed Chillblast gaming PCs are...
Let’s be honest, gaming PC case designs have gone overboard...
Read more
An image of white comfortable shoes. An image of white comfortable shoes.
Are Better, Comfortable Shoes Worth It for...
Last Updated on August 21, 2025 by teamobn Cheap sneakers can...
Read more
Drawcard for creative athletes: MAAPDrawcard for creative athletes: MAAP
Brewing a new rooftop typology in Vijayawada
A brewery on a rooftop is already a kind of...
Read more