While many of us may be slowly accepting the mere existence of the metaverse, forward-thinking companies are rushing to harness its potential. They just need to figure out how. That’s Andrew Lane’s job. At Toronto-based firm , Lane and his fellow co-founder Tessa Bain help clients uncover opportunities for authentic metaverse experiences to accelerate retail innovation — utilizing web 3.0 technology, NFTs and the blockchain, as well as delivering sales and business development and other means of support. It’s the next significant evolution of the web and, if applied in a meaningful way, Lane tells Azure, it could influence the future of work.
How do we create something in the metaverse that’s…
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