The 2025 continue to recognise the most progressive achievements in architecture and design across the Indo Pacific. Among the standout categories is , supported this year by . The award celebrates retail projects that move beyond commercial utility to create meaningful experiences and environments that connect with people on emotional and cultural levels.
This year’s winner, the Fisher and Paykel Melbourne Experience Centre, showcases the power of thoughtful design to elevate the retail experience. Designed by s with and Alt Group, the project demonstrates how materiality, spatial storytelling and a strong sense of place can transform a showroom into a genuine cultural destination.
Located on Brunswick Street in Fitzroy, the Melbourne Experience Centre occupies a characterful heritage building that has been carefully reinterpreted to reflect Fisher and Paykel’s deep connection to place and environment. Redundant services and ceilings were removed to expose the building’s original walls and timber trusses, allowing its history to guide the spatial experience.
The project is organised into three overarching zones that represent distinct modes of domestic inhabitation. Each area is subtly differentiated through timber joinery details that communicate social, minimal or professional ways of living. This multi layered approach supports a curated journey through the brand’s offering, encouraging visitors to experience the appliances through the lens of real domestic life rather than retail display.
A commitment to low carbon and locally sourced materials is central to the project’s identity. A continuous datum of spotted gum unifies the interior, while the red brick palladiana floor flows through the space to create warmth and coherence. This floor is part of a broader palette of earthen materials that ground the project in tactility and place.
Terracotta tiles and basins bring depth to the bathrooms while a rammed earth entry plinth introduces visitors to the brand narrative from the moment they arrive. The plinth also houses concealed induction plates used to warm New Zealand tea, a gesture that encapsulates the way the project blends material craft with sensory experience.
Together, these elements shift the Experience Centre from the familiar world of appliance showrooms into a broader context of food, culture and domestic life. They position Fisher and Paykel’s technology as part of a living ecosystem that enriches everyday experience.
By embracing heritage, sustainability and storytelling, the Fisher and Paykel Melbourne Experience Centre sets a new benchmark for retail architecture in the region. Its thoughtful, immersive design mirrors the values of the brand while creating an environment that feels grounded, authentic and memorable.
The project’s recognition at the INDE.Awards 2025 affirms the power of design to transform retail from a transactional space into an experience that celebrates culture, craft and connection.
Photography
Gavin Green
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