We keep building AI to do more. More answers, more speed, more certainty. Designer Mehrnaz Amouei looked at that trajectory and asked a fundamentally different question: what if we built AI to be more present instead? The result is POCO, a soft robotic companion that might be one of the most quietly radical design concepts to emerge in recent years. It doesn’t talk over you, doesn’t flood you with information, and it doesn’t pretend to know things it doesn’t know. POCO sits with you. Literally.
At its core, POCO is a soft, tactile object that pairs with a smartphone, which serves as its computational brain and face. A soft textile body wraps around the device, transforming rigid, glass-and-metal technology into something that moves, breathes, and gestures in response to your presence. Together, they create something that sits somewhere between object, creature, and companion, and that deliberate ambiguity is very much intentional. You’re not quite sure what to call it, and that’s entirely the point.
Designer:
Amouei developed POCO through research at the University of Illinois at Chicago, grounding the project in studies on loneliness and trust. Her findings indicated that people don’t actually want AI that projects certainty or control. They want availability and responsiveness. They want something that shows up without taking over. From those findings came the concept of “constructive interdependence,” a design philosophy where POCO’s limitations aren’t bugs to be patched but features embedded directly into the interaction model itself. The robot communicates what it can and cannot do through its behavior and physical states, which is a level of honesty you don’t often get from technology that typically overpromises and underdelivers.
I think that matters more than it might initially seem. The dominant conversation around AI right now is almost entirely about expansion: more capability, more integration, more autonomy. POCO pushes back on that without being preachy about it. It reframes the question of what good AI design actually looks like, and the answer it offers isn’t “smarter,” it’s “more trustworthy.” That is a genuinely different value system, and it feels overdue.
The sustainability dimension is also worth paying attention to. Rather than introducing new hardware and generating more electronic waste, POCO repurposes a device most people already own. That decision isn’t just a nice bonus; it’s built into the concept from the start, aligning with the UN’s Sustainable Development Goals around mental well-being and responsible consumption. In product design terms, that means the project was developed with a broader cultural and environmental context in mind, not just a user persona sitting in a lab.
Physically, POCO responds to touch, movement, and environmental cues. It adapts to a user’s preferences while maintaining a consistent identity, which is a surprisingly nuanced balance to strike in any product, let alone one sitting at the intersection of soft robotics and emotional design. Because interaction happens through touch rather than voice commands or screen taps, there’s an intentional slowing down embedded in the experience. You can’t rush a tactile exchange the same way you can type faster or speak louder. That shift from speed to presence feels like a meaningful counter-proposal to how most tech is currently designed. We’ve grown so accustomed to interfaces that demand our attention that a device asking only for our company reads almost as radical.
POCO has already earned an Honorable Mention from the International Design Awards and drawn coverage from major design publications. Whether it ever moves into consumer production remains an open question. But as a design statement, it’s doing exactly what the best concept work should: prompting us to reconsider what we actually want from the technology we live with, and whether expanding capability was ever really the right goal. Maybe the most interesting AI isn’t the one that knows the most. Maybe it’s the one that knows when to just stay close.
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