Strap on a helmet and fasten your kneepads before watching this ad for international telecommunications giant, Etisalat. ’s “” uses brutal Home Alone-esque sequences of poor planning, office rage, and failure to appreciate even basic spatial relationships in order to remind us that the most uncomfortable, humiliating scenarios only last for a moment. Based in Helsinki, Sjoblad approaches a variety of commercial and personal projects with his distinct style of humor, many of which you can watch on .




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