Faye Toogood already has a bona fide classic to her name: the Roly Poly chair, which turns 10 this year. But why stop there? By the time April had wrapped up, the London designer had unveiled no fewer than three radical collections positioned for similarly beloved status. That’s not to mention that a number of the people moving through Milan’s festivities were sporting flowy smocks from her eponymous fashion brand. Make no mistake: At Milan Design Week 2024, Faye Toogood was the industry’s most valuable player.

A portrait of Faye Toogood taking a sip from a cocktail glass resting on a man's head during her pop-up Rude Arts Club at Milan Design Week 2024.

Compared to Roly Poly (which is more a sculptural statement piece than a chair suited to long binge-watches), Toogood’s new seating has a unique distinction: It’s incredibly comfortable. Indeed, one of the burgeoning…

The post How Faye Toogood Became This Year’s Milan Design Week MVP appeared first on Azure Magazine.

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