Turns out people really, really love Swedish pastries—and IKEA has the receipts to prove it Here’s a statistic I didn’t have on my bingo card for 2024: Last year, IKEA customers consumed more than 25 million cinnamon buns across their 400 stores worldwide. That’s a lot of buns. But IKEA’s Global Food Manager, Lorena Lourido Gomez, helpfully put it in perspective for those of us who struggle with big numbers: stacked vertically, those buns would create a tower taller than […]
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