this week’s instagram worthy account has been a favorite of mine for a long, long while. and it’s one of my must-go-to stops when I’m in london, too — its Nottinghill location is just lovely. if you’ve never seen or heard of @toast before, you’re in for a feast for the eyes. toast is a gorgeous uk-based and online homewares and clothing shop that continually bucks the trends and creates its own very stylish vibe — one that never goes out of style. i don’t know who their stylists and photographers are, but they’ve consistently stayed on-brand for years and years and always inspire with the most beautiful, perfectly moody images. their online magazine and lookbooks are sublime, too, so you might consider signing up for their newsletter that has never yet disappointed. putting this post together i got very inspired to add some subtle color to my home and get some new bedding for spring, too. i hope you like this look at @toast.

• photography courtesy of @toast.

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• color story: seeing red.
• wear this there: Hôtel des Académies et des Arts paris.