JE Furniture, a leader in innovative seating solutions, wanted to bring together its offices, R&D labs, showrooms and amenities within an existing factory park. While the site’s industrial layout was practical and efficient, it lacked the human-centred qualities of a modern HQ.
Our integrated team turned the site into a connected, people-focused campus that encourages collaboration, innovation and community, reflecting JE’s global reputation and ambitions.
Building on a vision of innovation through an integrative framework
The client wanted to bring several brands together in a minimalist, community-driven space that reflects their creative and engineering expertise. Building on a vision of innovation through an integrative framework, the project unites previously separate brands and functions into one cohesive environment. What was once a collection of distinct spaces is now an interconnected ecosystem that fosters collaboration and shared identity. Set within Foshan’s industrial landscape, the design connects people, processes and experiences.
Our multidisciplinary team was well placed to bring this vision to life. By understanding JE’s focus on precision, innovation and its people-first culture, we turned these values into a workplace that feels authentic to the brand.
From the start, architecture, engineering, construction management and design worked together to seamlessly align vision with execution.
Using tools such as 3D modelling, VR and IR reviews, we kept every stage of the project accurate, efficient and transparent for everyone involved. This collaborative approach maintained the efficiency of the industrial shell. It also shaped a flexible, future-proof environment that reflects the company’s identity and supports ongoing innovation.
Engineering performance woven into the architecture
The transformation started with the landscape and façade, developed by our architecture, design and engineering teams. This integrated approach created a unified identity while improving the site’s performance and accessibility.
The design strategy that connects the campus aligns natural and industrial components: greenery, water and daylight balanced with steel, structure and scale. A high-performing façade system enhances thermal comfort, increases daylight and reduces energy use.
Metal components and proportions from the exterior continue through the interiors, ensuring visual consistency and technical efficiency across materials and details. A bespoke ceiling system combines lighting, air distribution and acoustic control within an integrated architectural and MEP framework. This keeps workspaces clear, adaptable and easy to maintain.
We reconfigured the building layout around a new atrium formed from a former void. Structural re-engineering and construction management brought in new floor plates and a feature staircase, connecting the showroom, R&D and workplace floors. The reorganisation improves wayfinding and operational flow, creating a clear layout that strengthens connection between key areas. Using advanced construction management technologies, the team ensured precision, buildability and seamless coordination between disciplines.
Connecting people and purpose into space
The same integrated approach shaped the wider campus. Beyond the key areas, our work extended to the full campus experience. Each space blends function with experience, forming a connected ecosystem that supports people in their daily routines across activities and purposes.
Welcoming and belonging: The arrival sequence and lobby set the tone for the campus identity. A generous forecourt framed by water and greenery provides a calm transition from street to workspace. Inside, crafted metal details and natural light define the lobby’s character and guide movement through the space. Designed as a social hub, this space welcomes staff and visitors, linking directly to the South Plaza and the bus stop redesigned by our team.
Transiting and connecting: As the first interior spaces on arrival, the Café and Lounge continue the welcoming feel of the entrance. Positioned along main circulation routes, they act as informal meeting points that connect people. Combining interior design and workplace strategy, these areas encourage interaction and create moments of pause between the community and work spaces, using warm timber and soft lighting to evoke traditional craftsmanship and bring a human touch to the workplace.
Moving and meeting: Reimagined through structural and spatial design, the atrium is the social and visual heart of the campus. A sculptural stair and bridges turn movement into moments of connection, linking functions and teams across levels and creating a shared sense of energy.
Working and innovating: Flexible and inspiring environments like the atrium or R&D Lab support testing and collaboration through coordinated design and engineering. Integrated systems maintain comfort and adaptability, enabling teams to design, prototype and present within the same space.
Displaying and sharing: Architecture and lighting design work together to create a refined, neutral setting for product display in the Showroom and Client Areas. We created a clear journey from making to showcasing, reflecting JE’s mission and attention to details to visitors and staff.
Recharging and socialising: Landscape and conscious design practices turn the edge of the site into a green belt called the North Park. With rain gardens, shaded paths and native plants, this green space supports local wildlife and creates a calm place for people to relax, walk or connect outdoors.
A campus that performs and serves its community
By bringing all teams under one roof, the client wanted to streamline collaboration and innovation while contributing to the renewal of Foshan’s industrial district. Sustainability and wellbeing were central from the start. Adaptive reuse reduced demolition and embodied carbon, while high-performance systems improved comfort and efficiency.
The project keeps energy use low through efficient chillers, demand-controlled ventilation and daylight-responsive lighting. Rainwater is collected to feed the indoor water feature and surrounding landscape. Integrating nature and shared amenities, the campus goes beyond a traditional workspace to offer a model for regeneration and sustainable growth in the area.
By bringing together high-performance workplace systems with social, environmental and urban goals, the campus demonstrates how adaptive reuse can bring lasting impact. It delivers efficiency, supports wellbeing and creates long-term value for both the business and the local community.
Design:
Photography: Sean Liu
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