Updated January 2021. Launched in early 2020, it looks like the has been successful even though it started during a pandemic. They offered it free for many months in 2020, but it must have shown some amount of promise to keep it going this long. Here are the highlights:
- Valid for any size cup of light roast, dark roast, hazelnut, decaf, iced coffee, or hot tea.
- Get one cup up to every two hours, with free unlimited refills of the same beverage in-store.
- Excludes cold brew, espresso drinks, and iced tea.
- One subscription per person.
The regular price is $8.99 per month. Through 1/31, new sign-ups can get a 3-month free trial when you sign up with a credit card (continues at regular price after the trial ends). If you sign up with Apple Pay as your payment method by 1/27, you can get a .
How to cancel your MyPanera+ Coffee subscription:
To cancel your subscription online, visit the Subscription section at http:/www.panerabread.com/MyPaneraCoffee or on the Panera Bread app. You can also call Panera Customer Service at 1-855-372-6372 to cancel your subscription.
$9 a month works out to about 30 cents per cup if you got one per day. Panera has admitted that this is a loss leader and they hope you also buy a breakfast sandwich, muffin, etc. while you are there. However, you can always order via app and use their contactless curbside service (or drive-thru where available).
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