Carl Pei’s ethos of injecting fun into technology culminated in not one, but two brands. Most people recognize a Nothing device in the wild, instantly spotting and identifying its transparent design. But as a little sibling to the Nothing brand, Pei also unveiled CMF – a design-forward tech brand that was specifically founded to bring great technology and great design to the masses.
CMF actually pre-empted Nothing on a few fronts, it launched the first 3-camera smartphone before Nothing, it rolled out GaN chargers before Nothing, it even still holds the mantle of being the only brand of the two to have a smartwatch… and now it seems like CMF is adding sneakers to its list. The sneakers come as a result of a collab with Indian sneaker brand Gully Labs, but rather than merely launching a sneaker line, the two brands decided to turn the exercise into a community design effort. The result, perhaps one of the most interesting pieces of footwear I’ve seen from the design community. This particular concept by Abhishek Mistry injects CMF’s design ethos into a piece of footwear brilliantly. Aside from just making a neon orange pair of shoes, Mistry wove CMF details into them too, ditching the laces for a BOA system, and translating the CMF Phone’s modular backplate into a modular heel counter. The result feels perfectly CMF, it’s edgy, wild, and has that iconic flair that Pei’s constantly spoken about injecting into the products he creates.
Designer:
The purpose of the community challenge was to rally the community behind the company – a classic move to build culture while also ensuring a strong, unwavering base of support. A side pursuit, however, is to also release a product that captures the brand’s essence perfectly – and Mistry’s design does that remarkably well. CMF’s design ethos has always been around building products that are fun, interactive, and modular. It’s practically baked into the Phone 1 and Phone 2 Pro’s designs, as well as the Buds series. The interaction manifests in the form of a laceless design that ditches conventional laces for a closed-loop BOA system. A knob, that looks very similar to the one found on the Phone and the Buds, lets you tighten or loosen the shoes, giving them a wonderfully tactile and enjoyable touch. You don’t need two hands to fasten your shoes, and you sure as hell don’t need velcro. Rotate the knob to tighten, rotate the other way to loosen. Genius.
The shoes also come in four colorways that match the CMF phones, you’ve got the iconic Orange color (which personally looks better on the shoes than on CMF’s tech), but then for the faint of heart, you’ve got more somber colors like white, black, and light green. The paneling feels exquisitely premium, as the shoes use cutting-edge new-age materials, or as Mistry calls, technical fabric. There’s an interplay of matte and metallic finishes, quite like on the Phone 2 Pro, and the CMF logo is confidently placed on the BOA knob, while the Gully Labs logo finds its way on the front.
That, however, isn’t where Mistry draws the line. Like the Phone 1 and 2 Pro, the sneaker builds modularity into its design too, giving the entire community the ability to customize their shoes while also opening up an entire third-party aftermarket for custom parts. The design borrows from the CMF Phones’ removable backplates, featuring a removable heel cover that’s held together by the same screws found on the Phone 1 and 2 Pro. Simply unscrew the heel cover on your existing shoe and swap it for something more funky or more your style. You could go for a color-change, a texture-change, even a material change should you choose! Want to go even more wild? Turn that modular heel into an accessory mount – maybe for AirTags, maybe a mount for a GoPro, the possibilities are quite literally endless, and let’s just say, CMF’s target audience has a surplus of creativity!
For now, Mistry’s footwear exists as a fan-made concept, but the competition’s underway, and with enough luck, designs like Mistry’s could get officially picked up by the brands and potentially turned into actual footwear. If you’d love to see modular sneakers with BOA fasteners, go check out for more photos. Or if you’re interested in designing your own shoes, check out the for more info.
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