The office as a brand embassy
For Octopus Energy’s Berlin office, Studio Vale delivered a full-scope workplace fit-out, from initial concept through to detailed coordination. The goal was to create an office that not only supports daily work but also acts as a platform for the brand’s mission and innovation in the energy sector
Product Experience Tour
A key element of the project is the product experience tour – a curated, trade fair–like exhibition inside the office. Designed to showcase Octopus Energy’s products, partnerships, and innovations, it features interactive screens and storytelling displays. Although the space is not open to the public, it regularly welcomes policy makers, journalists, and influencers, offering them a dynamic and memorable brand experience.
Hybrid procurement supports decarbonization
Studio Vale’s sustainability approach to designing circular offices is highly hybrid and a guiding principle when carrying out the implementation. The procurement approach combines circular furniture-as-a-service solutions with recycled and reused elements, and introduces must-have criteria for new furnishings: 100% recyclability and design-for-disassembly, modularity and flexibility. This approach ensures that the office design was not only beautiful and functional, but also responsible and future-oriented.
Brand love is back
Octopus Energy boldly embraces their colours, culture and unique identity as a form of creating workspaces that resonate with their people, not just clients. A workspace that reflects brand culture boosts employee retention and builds #BrandLove that lasts. This aligns with the growing HR trend of employee retention becoming more important than hiring when considering the bigger picture.
IT-Integration retrofitted into an historical building
Working with on a real-estate asset that requires conservation of historical elements also means enormous challenges when retrofitting technical installations. Studio Vale went great miles to guarantee a streamlined coordination of client needs, technical suppliers and landlord requirements.
Design:
Design Team: Joao Goncalves, Felix Sittner, Elen Abrahamyan
Photography:
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