The Renault Istanbul Showroom was conceived as a holistic interior design that transforms the brand’s innovative vision into a spatial experience. As a design approach, we interpreted the project through the dynamism of the automotive world; fluid geometry, technological surfaces, and user-focused circulation scenarios.
The main organization of the space is based on a multi-layered circulation system developing around a central void. Balconies, elevators, and staircases, shaped with organic curvilinear lines, create a seamless language of movement guiding the user within the showroom. This fluid circulation references the aerodynamic character of automotive design while strengthening the experiential continuity of the space.
The parametric light lines used in the ceiling design are one of the strongest architectural elements of the project. Linear lighting that continues throughout the space supports a sense of direction and depth while creating a futuristic atmosphere. Circular media installations and digital screens on the ceiling surface are designed as focal points emphasizing the brand’s technology-oriented identity.
A simple yet powerful contrast was aimed for in the material palette. Light-toned monolithic floors and matte surfaces create a minimalist backdrop for the space, while metallic column claddings, glass surfaces, and high-gloss details reinforce the technological perception. Warm wood textures are used in a controlled manner, adding a balanced warmth to the corporate atmosphere.
The lounge and experience areas created on the upper floors of the project go beyond the traditional showroom concept, aiming to keep users in the space longer as social areas. In these sections, dominated by shades of blue, Renault’s corporate color language is integrated into the space; soft-form furniture, circular seating arrangements, and panoramic facade openings aim for a more intimate user experience.
The Renault Istanbul Showroom is not just a product display area; it is conceived as an experience-oriented interior scenario that brings together brand, technology, and user interaction under one roof. With its strong spatial identity, fluid circulation organization, and contemporary material language, the project transforms the brand’s forward-looking design approach into a physical experience.
Design:
Design Team: Umut Uzunar, Cenk Altun, Aygün Altun, Utku Arslan, Güneş TÜRKDÖNMEZ, Aziz Sinik
Photography:
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