The loved chocolate company, Hershey’s, is a household name, but it contributed roughly 24,000 metric tons of waste in 2023. Through a collaborative and conscious effort, The Hershey Company is assisting Samsung develop custom accessories for its lineup of phones, watches, and earbuds. All of these are made from recycled material comprising Hershey’s plastic packaging waste that would otherwise end in landfills.
Interestingly, the collaborative accessories are part of the new Samsung Friends lineup. Samsung Friends is a lifestyle accessories wing of the South Korean tech giant, which aligns partnerships with different brands to create collaborative accessories through the uses of eco-friendly materials. It currently has 17 such collaborations – with Minions, Disney, Pokémon and more – to its credit and with accessories made using recycled material from Hershey’s confectionary packaging waste, it is making a new story.
Designer:
Samsung Friends x Hershey’s collection was officially launched in South Korea on 29 July, 2024. Inspired by the packaging of Hershey’s Kisses, milk chocolate bars, and more; the 12 unique accessories include Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch7 and Galaxy Buds3 series cases and bands.
There is no word on the pricing structure of the accessories, but Samsung Friends will allow customers to interact and customize their accessories in Hershey’s pop-up at Samsung’s Gangnam through 11 August, 2024. Customers can live experience the cases and bands made from 100% recycled material and also savor Hershey’s limited-edition chocolate beverages alongside.
Currently, the lineup of these Hershey’s-themed accessories is only available in South Korea, but the US release is likely in the near future. Tech company informs that the Samsung Friends x Hershey’s collection will also be made available in Japan, Indonesia, and the Philippines soon.
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