All images © Adam G., shared with permission
Designer Adam G. is known for utilizing his signature black and red to define the minimal illustrations coming out of the Santa Monica-based studio (). He describes his style as , or messy modernism, an aesthetic that manifests as an eclectic array of shapes rendered in a tight color palette. Curved components and thin lines leading to perfectly round dots form his interpretation of the 36 Days of Type project, an ongoing endeavor that asks creatives to imagine their own renditions of the alphabet and numeral system.
Emphasizing balance and flow, the collection incorporates some of the designer’s favorite elements from different styles, whether swashes and serifs or western and classic. “I then try to link it all together by using solid shapes, curvy and straight lines, and positive and negative space. I suppose you could say I really love to see how I can make opposing forces work in concert and still make some kind of sense—or at least communicate the letter that it’s supposed to be,” he shares.
Prints of Adam G.’s illustrative designs are available in , where he also plans to release a few pieces from this collection in the coming months. You can follow his work on .
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