Designer Adam G. is known for utilizing his signature black and red to define the minimal illustrations coming out of the Santa Monica-based studio
Emphasizing balance and flow, the collection incorporates some of the designer’s favorite elements from different styles, whether swashes and serifs or western and classic. “I then try to link it all together by using solid shapes, curvy and straight lines, and positive and negative space. I suppose you could say I really love to see how I can make opposing forces work in concert and still make some kind of sense—or at least communicate the letter that it’s supposed to be,” he shares.
Prints of Adam G.’s illustrative designs are available in