For their first ever flagship store, cult fashion brand turned to Swedish designer , who has somewhat of a cult following of his own. The fast-growing fashion brand was originally launched in New York, but now that founders Elin Kling and Karl Lindman have returned to , opening a permanent on the high-end Biblioteksgatan strip was a natural progression.
Inherent parallels between Halleröd’s uncomplicated, streamlined designs and Toteme’s approach to elevating basics and creating a ‘uniform’ in which to live make the collaboration an ideal fit. The two-storey townhouse-inspired interior reflects the label’s European minimalist design DNA, as well as being inspired by the architecture of Manhattan. Having worked with Halleröd on their mid-century Scandinavian atelier, the new flagship focuses on clean lines and art deco references evocative of iconic New York structures such as the Chrysler and Empire State buildings.
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Elegant and crisp, the store interior features predominant black and white accents with undertones of warm timber and neutral-toned tiles and exotic stone. A sculptural white staircase rises through the middle, with an ornately detailed black steel balustrade providing the only hint of pattern amongst monochrome surfaces. Timber clad walls and ceiling enhance warmth and intimacy on the ground floor, while the second storey opens up into a brighter, lighter space with tall windows and a gridded LED-backlit ceiling.
As with a traditional townhouse, the ground level represents a lobby or a reception area, with the further apartment-like setting upstairs. Enhancing homely connotations, the upper floor is divided into four parts, including a library with a combined bookshop and workspace, living-room area, and a bedroom featuring an actual bed and walk-in closet.
Working with Halleröd and the client, project management by entailed logistics such as lifting the 1200kg metal staircase through the store window and executing the custom ceiling comprised of heavy LED panels.
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