Behalf Studio was commissioned to work on a unique brand identity design for ZEE, a prominent advertising and marketing agency based in Vietnam. Detailed information about the project is accessible on our website or Behance platform.

Originating in Vietnam, ZEE stands as a comprehensive creative agency that advocates for modern lifestyle brands. After establishing a seven-year track record as a top-tier local agency, ZEE recognized the necessity for a reimagined brand image. Collaborating with Behalf Studio, they joined forces to redefine their distinctive “Lifestyle-Focused” brand identity, thereby reinforcing their leadership within the lifestyle sector.

Taking inspiration from the concept of “The Touch of Life,” Behalf Studio established a connection between clients and their desired lifestyles, unlocking limitless creative possibilities. Through Behalf Studio’s ZEE Display typeface, they combined versatility with a distinct touch. Complementing this approach is a dynamic visual framework, ensuring both uniformity and flexibility in the presentation of our brand.

All images © by Behalf Studio. Don’t hesitate to find more Graphic Design and Branding projects on WE AND THE COLOR.

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