Strategic Design Director:
Photographer: Alan Pringle
Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Low Alcohol Spirit
Packaging Substrate / Materials: Glass
Printing Process: Ceramic transfer, foil stamping
Mary is the deliciously low alcohol botanical blend that’s easy on your body, mind and the world.
We’re not tea-totallers and we’ve got no agenda to push. Life’s too short for that.
We just reckon, sometimes, there’s too much pressure on us all these days. The pressure to look good, to be in control, be a professional, climb the ladder, lean in, be a patient parent, and a picture of perfection. And that includes the pressure (be it social, emotional or physical) to have a full strength drink when you might not feel like it.
So we created Mary — to make things easy, to take the pressure off.