A company’s identity visually represented and applied in practice: in Pure Storage’s new offices of 2,650 sq m designed by Cushman & Wakefield Design + Build. The architects focused on the users, IT engineers, so that they would feel connected with the design of their workplace.
Straight lines underscore the technological concept of a circuit board, being used all over the office: on acoustic surfaces, furniture, lighting, flooring and even as part of the navigation system. Pure Storage’s identity is also reflected in the use of orange colour in details on textiles, furniture and flooring.
The company’s vision of a “cloud world” was brought to real life through carpet layout designed as a sky with clouds. Lounge areas are located so that engineers relaxing on the sofas are literally on clouds. Last but not least, the office is complemented by prints inspired by Prague – sepia graphics of the Astronomical Clock, or pop art graphics of the Lennon wall in the game zone.
Photography: courtesy of Cushman & Wakefield