As an interior designer, has made an indelible contribution, not only in Australia but across the globe. With his exciting vision, outstanding products and striking , Natale has been at the forefront of since his eponymous practice began.
While Natale is renowned for his portfolio of , high-end residential projects, he has also spread his name and design prowess far and wide through furniture, flooring, , textiles and wallpaper collections in collaboration with brands such as Bisazza, Serafini, , TeraNova, Plumbline, Art Hide, Kaolin, Signature Prints, Covet Collection, Kindel, Elliott Clarke and Porter’s Paints.
Natale was early to extend his design language into product, launching his first collaboration with in 2009, and his collections have since expanded across décor, bed and bath, tabletop accessories and other categories.
In 2019, he opened his own store in Potts Point, Sydney, creating a dedicated expression of the studio’s aesthetic. His products are also available through retailers including David Jones, Bergdorf Goodman and Lane Crawford, reflecting the broader reach of a practice that now moves fluidly between , product and brand.
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Natale founded his studio in Sydney in 2001, quickly establishing a language defined by pattern and . Drawing on , Mid-Century design and his Italian heritage, his work developed an expressive sensibility that set it apart from the restraint dominating interiors at the time.
That decorative approach has since become central to the studio’s identity. A Greg Natale interior is rarely quiet in the conventional sense; instead, it is layered, highly resolved and confident in its use of ornament, geometry and colour.
As Greg Natale’s practice has grown, the studio has become increasingly international in reach, yet its creative centre remains unmistakably personal. Natale continues to lead the work closely, bringing his distinct eye to a prolific body of projects for both longstanding and new clients.
In Australia, that work spans mansions, penthouses and residences across urban, coastal and rural settings. Internationally, the studio’s portfolio now includes townhouses in the UK and the USA, a country home in Oklahoma, a multi-residential development currently underway in Athens and a penthouse apartment in Florence. Founded in Australia, where its head office remains, Greg Natale Design has become a global practice while retaining the sensibility of its founder.
Today, Natale is embarking on one of his most ambitious projects to date, the expansion of his headquarters on a new landmark site in Darlinghurst, Sydney. His team of 20 will be based within a heritage Georgian garage. The development, spanning six levels, will house his studio, flagship boutique and private penthouse residence, with construction set to commence in 2027.
Natale has been widely published across the design press, authored three books — one with Hardie Grant Books Australia and two with Rizzoli New York — and is regularly invited to speak at events and contribute as a juror to awards programs. Yet the focus of his practice has remained consistent: to create rigorous, memorable interiors that push beyond expectation.
At a time when pared-back minimalism, white-on-white palettes and the absence of decoration dominated the design conversation, Natale pursued a more layered and distinctive language. Rather than being led by fashion, he has often worked against it, helping to make pattern, colour, ornament and decoration feel desirable again.
After 25 years, Natale’s influence is difficult to miss. His work has helped bring pattern, colour and decoration back into the centre of contemporary interiors, shaping both client homes and the wider design conversation.
Greg Natale is a member of the 2026 INDE.Awards jury.
Greg Natale
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