UPDATE: Jul. 15, 2024, 10:45 a.m. EDT This story has been updated with more information about Amazon Prime Day and a look at some of the best early deals from the sale.
Prime Day is turning 10 this year, and the members-only sale is poised to be a huge draw for sticker shock-weary shoppers on the hunt for summer deals. (Granted, .)
Here’s what you need to know about before you shop.
What is Prime Day?
Prime Day is an annual sitewide sale open to paid and trial members of Amazon’s Prime subscription service. First held in 2015 in honor of Amazon’s (with ), it was originally plugged as a “one-day-only event filled with more deals than Black Friday.” In the years since, it’s morphed into a 48-hour affair that’s preceded by weeks of preview offers. Prime Day is a misnomer at this point.
For the past two years, Amazon has hosted another major two-day sale for Prime members in October, teeing up its Black Friday festivities. (The 2022 version was called “Prime Early Access Sale,” and it was renamed to “Prime Big Deal Days” in 2023.) However, the summer iteration of Prime Day has remained Amazon’s flagship sale.
When is Prime Day 2024?
Prime Day will be live from Tuesday, July 16 at 3:01 a.m ET through Wednesday, July 17 in 2024. This lines up with Amazon’s historical preference for early-week slots in mid-July. (For reference, Prime Day 2022 was live from Tuesday, July 12, through Wednesday, July 13, and Prime Day 2023 ran from Tuesday, June 11, through Wednesday, July 12.)
What are the ?
Amazon started rolling out official “Early Prime Day Deals” the day it announced the sale’s dates in 2024, and there are thousands of deals up for grabs before the sale even starts.
Apple MacBook Air, 13-inch (M2)
(save $200)
Amazon Echo Buds with Active Noise Cancellation
(save $85 with Prime)
Amazon Echo Spot
(save $35 with Prime)
Apple Watch Series 9 (GPS, 41mm)
(save $300)
Eufy X90 Pro
(save $450 with code X9PROEUFY)
Chefman TurboFry Touch Air Fryer
(save $50)
In doling out many of its steepest price drops ahead of Prime Day, Amazon is keeping things in the family. A slew of from Amazon’s in-house brand of smart home gadgets are sitting at all-time low prices for Team Prime, including the all-new (44% off), the (43% off), the (71% off), and the (37% off, plus a free Echo Pop). Prime members can also snag five free months of , three free months of , and three free months of if they haven’t subscribed before. Meanwhile, rentals and purchases are up to 50% off.
Outside of the Amazon ecosystem, we’re seeing some new all-time lows on big-ticket tech, including , , and . Highlights include an $800 (20% off), a $300 (25% off), a $450 (50% off with code X9PROEUFY), and a six-quart for $70 (42% off). None of them have been labeled by Amazon as official early Prime Day deals, so anyone can take advantage of them — even non-members.
The Mashable shopping team is keeping a close watch on the sale, so if you don’t want to comb through every listing yourself, bookmark to the very best .
What to expect once Prime Day starts
Once the sale formally begins, we’re expecting Amazon to add more worthwhile deals on , , , , , , and its own Fire devices (including TVs, , and media players). Many items will hit their cheapest prices of the year outside of Black Friday.
Amazon will also start granting access to a selection of when Prime Day starts. (Their exact timing is between Andy Jassy and God.) If you’re interested in a cheap pair of , a $150 , a $103 , or an original for just over a grand, be sure to request your invitation ahead of time.
Can you shop on Prime Day without being a Prime member?
You have to be a Prime member in order to shop Amazon’s Prime Day deals. But if you don’t want to commit to a monthly or annual paid subscription, you can still participate by scheduling a free of Prime around the sale. Just remember to as soon as Prime Day is over to avoid getting charged.
Who’s competing with Prime Day?
Other retailers traditionally hold competing sales during Prime Day, but this year, only is going head-to-head with Amazon.
The electronics store’s runs from Monday, July 15 to Wednesday, July 17 (or a full 24 hours longer than Prime Day). It’s not a subscribers-only affair, but paid (Plus and Total) members of the program will receive a $50 bonus reward when they spend $500 or more during the event.
and both ran their (unofficial) Prime Day counter-programming last week. However, it’s still worth cross-checking Amazon’s sale prices with their listings, just in case they randomly decide to match or one-up their prices.
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