Wild God is the eighteenth studio album by the Australian rock band Nick Cave and the Bad Seeds, released on 30 August 2024 on PIAS.
Nick Cave’s marketing team approached (lead by you may remember from our Digital Decade events) in late 2023
Forming Wild God
When Nick shared his vision for Wild God, it was clear the name carried a deep, almost spiritual weight — dark yet full of hope. We embraced that feeling by keeping the design bold and minimal, like a sacred sculpture. The cover isn’t just graphic — it’s real, made from hand-placed, heat-molded white plastic letters, giving the title physical presence.
The Wild God Tour
For The Wild God Tour, the team developed a bold visual identity featuring variations of the title design across posters, banners, and billboards. An infinite colour-phasing animation served as the tour’s intro, with large-scale screens integrated into each venue. Digital assets were delivered in multiple resolutions, and in collaboration between “ & ” and OneTenEleven, animated lyric visuals — personally curated by Nick Cave — were created to accompany live performances, reflecting his input on motion and colour direction.
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Vinyl & CD Packaging
3D pack shots created for the campaign. Created from artwork, 3D modelling in , textures & lighting with .
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Lyrics Videos
Created for the Wild God Album Campaign throughout 2024/25.
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