Today we present the second episode of
The conversation continues with Ian Moore of
In this episode, the mighty panel dives into the topic of Finding the Right Client. From the fundamentals to the evolution of building trust and cultivating client relationships, and how much of this responsibility rests with the professionals, all while reflecting on the importance of this relationship for both the clients and the designers/ architects.
Eva-Marie Prineas finds her portfolio is the best way to attract like-minded clients. “For us, the communication starts with the message we send out, so the most aligned clients come to us,” she states, “so when people come to us, they have seen something, heard something, or read about a project, and they think — yes, we agree with those values.”
To David Flack, trust is fundamental to a successful project. “You have to love what we do because you’re coming to our studio” he explains. “I will throw my heart and soul into the design, and you’ll get all of me, but if you don’t trust that process—it doesn’t work.”
In this same vein, Ian Moore looks to build trust and confidence through expertise. “Experience always helps because you’ve been there, you’ve experienced it somewhere along the journey and can immediately answer [the clients’] questions, and that’s where they get the level of comfort because you’re a professional, you’ve got experience, and you’ve had very good outcomes,” he elaborates.
Domenic Alvaro considers Woods Bagot’s strength lies in the collective vision. “I think clients ultimately come to us because they see we push an innovation culture; we’re not a single hand or designer,” he says. “My role is to build a narrative and have everyone work around the narrative culture. It’s all about each project finding its soul.”
A huge thanks to ArchiPro for bringing us all together for this video series. A shout-out to our friends at Cult, who generously hosted us in their beautiful Sydney showroom surrounded by exquisite pieces from Fritz Hansen.
Check out the full conversation in the video below.
For more information on ArchiPro Australia, visit
[Concept, direction, scripting, graphics and video production by Studio Yellowtrace. Filming and post-production by Tommy Devy. Photography by Nick Hughes/ Studio Yellowtrace. Shot on location at Cult Sydney showroom.]
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