Holly Herndon and Mat Dryhurst’s “xhairymutantx,” featured in the , is a bold exploration of identity within the sphere of artificial intelligence. This project exists both in the physical space of the Whitney Museum and online, where it challenges how AI models perceive and represent individuals, particularly through the lens of Herndon’s digital persona.
Herndon, a prominent figure in digital art and music, has become a recognizable presence in AI-generated content. When her name is entered into text-to-image programs, the output often reflects her signature look—white skin, red hair, and bright blue eyes. “xhairymutantx” takes this familiar image and distorts it, using AI models trained on manipulated photos of Herndon in exaggerated costumes.
The result? Strange, mutant versions of Herndon push the boundaries of her identity within AI.
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This project isn’t just about creating unusual images—it’s about questioning how AI models, which often strive for “objective truth,” can reduce complex identities to superficial traits. By amplifying Herndon’s distinctive features, the artists explore the idea of reclaiming some control over how AI represents individuals. They suggest that by exaggerating clichés, we might influence AI to redefine its understanding of identity.
“xhairymutantx” is both a playful and thought-provoking critique of AI’s role in shaping our digital selves. It challenges us to think about who controls our online identities and how we can assert agency in a world increasingly dominated by algorithms.
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