Design: JDO Brand Design and Innovation
Location: United Kingdom
Project Type: Concept
Packaging Contents: Soap, personal care and hygiene
Packaging Substrate / Materials: Card

JDO creates >Soap to raise awareness of hygiene poverty

Tis’ the season to care for our fellow man – and after the year we’ve all had, this is more important than ever. That’s why this Christmas, JDO is using its creativity as a force for good to shine a light on hygiene poverty.

As the pandemic took its toll across the nation and the world, many of us were swept into poverty. The numbers are simply staggering – over 14 million people in the UK, including more than a quarter of our children, are suffering from scarcity. Too many of us have been forced to prioritise how we spend our limited funds and, for a third of us, that means making the difficult choice to go without basic hygiene essentials. Being caught in a situation like this can have long-lasting negative impact on peoples’ wellbeing and on our society as a whole.

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