Colours shown: Barista AF-175 (accent wall); Steam AF-15 (ceiling and left wall); Black HC-190 (door frame).
Many people recognize that a room’s mood is a reflection of its wall colour — but a designer knows that real ambiance also depends on the quality of the paint used.
Cans of paint from two different manufacturers might claim to offer approximately the same hue, but can result in wildly different appearances over time because of paint chemistry and technology. As an ultra-premium product, taps into advanced innovations in paint production to achieve distinctive spaces with the ultimate sense of atmosphere.
A favourite of designers, contractors and homeowners alike, offers a smooth application, yet cultivates the kind of rich colour depths and lasting finishes often associated with a painstaking labour of love. How does the paint allow for such sophisticated results with only modest effort? Science. By making big investments into research and development, Benjamin Moore has pioneered unique innovations that contribute to a paint that is highly prized for its top performance.
Specifically, the manufacturer’s Colour Lock Technology, new acrylic resin, and Gennex Colour Technology prepare paint to hold its own. While Colour Lock uses binding molecules to build pigments right into the paint’s film, Gennex Color Technology removes unnecessary components that weaken paint — resulting in better hide, even in lighter tones and whites. Another feat of chemical engineering is Interior paint’s proprietary acrylic resin composition, which features specially formulated copolymers that further boost film durability.
Perhaps the most valuable perk of premium is that it is self-priming on most surfaces, allowing rooms to be painted faster. Additionally, the product’s superior coverage and hide mean that surfaces require fewer coats, resulting in less product used and less time painting — even when applied to bare substrate. As an added bonus, is fast-drying to facilitate quick recoat times and easy touch-ups.
Once applied, continues to offer big performance benefits thanks to surfaces that maintain their colour and sheen even after washing and a smooth, low-VOC coating that resists scuffing. All Interior sheens are also antimicrobial and offer a mildew resistant finish.
Four different finishes — semi-gloss, matte, eggshell and satin — offer varying degrees of sheen to suit a variety of settings and applications. For instance, semi-gloss paint is great for highlighting architectural details like trim or cabinetry, while the warmth of matte paint makes it a perfect option for destinations like living rooms, dining rooms or bedrooms. Selecting a paint for a high-traffic room in a contract project or busy family home? Turn to Eggshell, which lends itself especially well to easy wipedowns with just a wet cloth. And for anyone looking to create a high-impact door, satin is often your best bet.
Colour variety is another area where really shines. The collection comprises 3,500 colours, all of which can be easily auditioned with the Benjamin Moore Color Portfolio app — allowing designers to offer their client a preview of how a project might look early into the design process.
With rich tones and timeless durability, is ready to help those in the architecture and design community create memorable environments. Find out more about Interior paint by visiting
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